Among all forms of creativity, music holds a special power. It reaches places words alone cannot, turning emotion into understanding and experience into meaning.
At Unsung Studios, we apply technology to make the transformative potential of creating music accessible to all.
Mission
Products
Flow is an AI wellness app that guides you on a journey of self-discovery through songwriting
FlowT is for therapists, clinicians, counselors, educators, and wellbeing professionals who use creative, expressive, or experiential methods in their work.
Being in the flow is when you are fully absorbed in what you are doing, so focused that everything else fades away.
It is a sense of clarity, satisfaction, and emotional balance that lingers long after the experience ends.
The Flow State
Csikszentmihalyi, M. (1997). Finding flow: The psychology of engagement with everyday life.
Songwriting can evoke some of the highest levels of flow, greater than during sports, dance, or even music performance.
When writing songs, you often lose track of time and experience a deep sense of connection and meaning.
Baker, F. A., & MacDonald, R. A. R. (2013). Flow, identity, achievement, satisfaction and ownership during therapeutic songwriting experiences. Musicae Scientiae.
The Power of Songwriting
Emotional Release
Turning feelings into lyrics helps relieve stress and bring perspective.
Resilience
Creative expression helps reframe challenges and restore balance after difficult experiences.
Self-awareness
Writing and reflecting through music strengthens a sense of identity and personal growth.
Connection
Sharing songs brings people closer, fostering empathy and belonging.
Confidence
Finishing a song builds accomplishment and a renewed belief in your abilities.
Joy
Creativity activates reward pathways that lift mood and create a lasting sense of delight.
For Every Voice
Individuals
When lyrics, melody, and emotion align, healing and growth happen. Our app Flow helps you get there.
Professionals
Integrate our apps into therapy, education, or workplace programs to support expression, reflection and connection while driving gains in wellbeing, collaboration and performance.
Hearing is believing
We create experiences that use AI to support human creativity, reflection, and expression. Technology can model musical structure, yet the meaning, memory, and emotional center come from you. Our work focuses on shaping spaces where people can explore what they feel and turn it into music with intention. As you spend time in these experiences, we welcome your feedback, your songs, and your stories. Each one helps us refine how our products and services can contribute to human creativity, wellness and growth.
With gratitude,
Dr. Benjamin Good and Dr. Felicity Baker
Founders, Unsung Studios